A growing number of U.S. states are moving to ban synthetic food dyes often found in candies, cereals, and drinks, citing concerns over their potential impact on children’s health. West Virginia became the first state to pass a sweeping ban, targeting seven artificial dyes and preservatives set to be phased out of school food statewide by 2028. More than 20 states, from California to Oklahoma, are now pursuing similar bipartisan legislation.
Lawmakers and health advocates point to research linking certain dyes to behavioral issues and long-term health risks, particularly in children. While food industry leaders warn of rising costs and reduced product availability, many schools are already phasing out items like artificially colored cereals and flavored milks. Advocates say the U.S. is catching up to countries like Australia and those in the EU, where such dyes are already restricted or banned. With manufacturers facing pressure to reformulate products, this movement signals a shift toward cleaner, more transparent ingredients.