Sweden’s newest TV obsession isn’t a thriller or a talent show—it’s a serene, slow-moving celebration of nature. “The Great Moose Migration,” a 24/7 livestream following moose on their annual spring journey, has become a national sensation. Over the course of 20 days, viewers can tune in to watch the majestic animals trek through forests and swim across the Ångerman River, captured by remote cameras and drones.
What began in 2019 with modest interest has now grown into a cultural phenomenon, drawing in 9 million viewers last year. Fans gather online to share sightings, celebrate moose moments, and keep the feed running day and night. Viewers say the calming pace offers a welcome escape from the fast-moving digital world, while researchers say it may even help improve mood and reduce stress. With plenty of migration days left, there’s still time to settle in, sip some coffee, and enjoy the magic of moose on the move.