Skip to content
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Menu
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Happy News

The 2028 LA Olympics Just Revealed Its Official Look

The countdown to Los Angeles 2028 just got a lot more colorful. LA28, the organizing committee for the 2028 Summer Olympics, has unveiled the official visual identity for the Games — and it’s a breathtaking love letter to Southern California. Dubbed “LA in Full Bloom,” the design concept is inspired by the California superbloom, a rare natural phenomenon that occurs roughly every 10 to 15 years when an unusually wet winter coaxes millions of wildflowers to burst open across the region in a kaleidoscopic explosion of color. The look features a core graphic built from 13 individual “blooms,” each representing a different facet of Los Angeles — from its role as a World Stage and its Hollywood legacy, to its First Peoples and its status as a culinary crossroads. At the center of the palette is the Bird of Paradise, the city’s own official flower. Designers made a conscious decision to create every element by hand, using zero AI.

The look was created by LA28 head of brand design Geoff Engelhardt and executive design director Ric Edwards, who built a 250-page guidebook that will govern the visual identity of every touchpoint across the Games — from stadium decorations and athlete credentials to staff uniforms, event signage, and miles of printed graphics across Southern California. “The Superbloom mirrors the spirit of the Olympic and Paralympic Games,” Edwards said. “When the conditions are right, everything comes together and something extraordinary happens.” Los Angeles will host the Olympics for a historic third time when the Opening Ceremony lights up on July 14, 2028. If the design is any indication, it’s going to be one for the history books.

Source: https://laist.com/news/los-angeles-activities/colors-designs-la28-olympics

PrevPreviousDog Finds A Message In A Bottle That Crossed The Atlantic From Canada
NextSpeed-Dating For Friends Is Here: Speed-FriendingNext

Recent Articles

Happy News

Communities Across America Are Banning AI Data Centers And The Number Just Jumped From 8 To 78

May 10, 2026

According to the U.S. Data Center Moratorium Tracker, communities across the country have been pushing back against the rapid expansion of AI data centers with growing success, with the number of active bans and moratoriums jumping from just 8 in May 2025 to 78 today, including 50 active restrictions and

Read More
Happy News

An Alaska Animal Shelter Lets You Borrow A Dog For 48 Hours And It Is Leading To More Adoptions

May 10, 2026

The Anchorage Animal Care and Control shelter in Alaska launched a program in spring 2025 called Tails on Trails that has since become one of the most talked-about shelter initiatives in the country, pairing volunteers with a shelter dog for 48 hours and sending them out to explore the trails

Read More
Happy News

Scientists Gave Monkeys A Reward-Free Video Game And They Played Nearly 100 Rounds Anyway

May 10, 2026

Researchers at Kyoto University’s Institute for the Evolutionary Origins of Human Behavior set out to test whether curiosity in Japanese macaques follows the same pattern observed in humans, and what they found should resonate with anyone who has ever gone down a late-night internet rabbit hole for no practical reason

Read More
« Previous Next »
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
Copyright © 2026 HappyNews.