Skip to content
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Menu
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Happy News

The 2028 LA Olympics Just Revealed Its Official Look

The countdown to Los Angeles 2028 just got a lot more colorful. LA28, the organizing committee for the 2028 Summer Olympics, has unveiled the official visual identity for the Games — and it’s a breathtaking love letter to Southern California. Dubbed “LA in Full Bloom,” the design concept is inspired by the California superbloom, a rare natural phenomenon that occurs roughly every 10 to 15 years when an unusually wet winter coaxes millions of wildflowers to burst open across the region in a kaleidoscopic explosion of color. The look features a core graphic built from 13 individual “blooms,” each representing a different facet of Los Angeles — from its role as a World Stage and its Hollywood legacy, to its First Peoples and its status as a culinary crossroads. At the center of the palette is the Bird of Paradise, the city’s own official flower. Designers made a conscious decision to create every element by hand, using zero AI.

The look was created by LA28 head of brand design Geoff Engelhardt and executive design director Ric Edwards, who built a 250-page guidebook that will govern the visual identity of every touchpoint across the Games — from stadium decorations and athlete credentials to staff uniforms, event signage, and miles of printed graphics across Southern California. “The Superbloom mirrors the spirit of the Olympic and Paralympic Games,” Edwards said. “When the conditions are right, everything comes together and something extraordinary happens.” Los Angeles will host the Olympics for a historic third time when the Opening Ceremony lights up on July 14, 2028. If the design is any indication, it’s going to be one for the history books.

Source: https://laist.com/news/los-angeles-activities/colors-designs-la28-olympics

PrevPreviousDog Finds A Message In A Bottle That Crossed The Atlantic From Canada
NextSpeed-Dating For Friends Is Here: Speed-FriendingNext

Recent Articles

Happy News

Eating Eggs Regularly May Cut Alzheimers Risk By Up To 27 Percent

May 9, 2026

A new study from Loma Linda University Health has found that adults 65 and older who eat eggs regularly have a significantly lower risk of developing Alzheimer’s disease, with people who consumed at least one egg per day for five or more days a week showing up to a 27

Read More
Happy News

Birdwatching Among Gen Z In Britain Has Grown By Over 1000 Percent Since 2018 And The Reasons Why Are Beautiful

May 8, 2026

Birdwatching has quietly become one of the fastest-growing hobbies among young people in Britain, with new research from the Royal Society for the Protection of Birds finding that nearly 750,000 people aged 16 to 29 now birdwatch regularly, a staggering increase of more than 1,000 percent since 2018. The study

Read More
Happy News

Meet The Record Holders Who Prove That Age Is Genuinely Just A Number

May 8, 2026

Guinness World Records has published a new feature celebrating some of the most extraordinary older athletes on the planet, a collection of record holders that makes a compelling case that age really is just a number. Leading the group is Mathea Allansmith of Hawaii, born in 1930, who took up

Read More
« Previous Next »
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
Copyright © 2026 HappyNews.