Skip to content
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Menu
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Happy News

TikTok Is Getting Gen Z To Quit Vaping

Social media influencer challenges have a complicated reputation, but a new one spreading across TikTok and Instagram is genuinely worth paying attention to. Throughout the past year, a wave of popular content creators with audiences numbering in the hundreds of millions began posting videos about quitting vaping, all in partnership with Truth Initiative, the nation’s largest public health nonprofit focused on ending nicotine addiction. The campaign tapped into the same formats that Gen Z already watches and shares: Get Ready With Me routines, comedy sets, unboxing videos and daily check-ins. But instead of promoting a product, the creators were promoting a free evidence-based tool called the EX Program, which supports people through quitting nicotine with personalized text messaging. The data behind why this matters is significant: nearly 60 percent of young adults between 18 and 24 who vape say they want to quit, and 76 percent have already tried in the past year.

One creator’s video announcing she was done with vaping gathered more than 119 million views, a reach that no television public health campaign could have matched in the same window. Another turned her quitting journey into a full comedy set. One creator who had already been free from cigarettes and vapes for more than 500 days did daily check-ins and described the EX Program as something that genuinely helps people change their lives. The campaign represents a meaningful shift in how influencer culture can be used: the same mechanism that tobacco companies employed to hook a generation on vaping through social media, the peer-based spread of behavior and identity, is now being used to help that same generation put the devices down. The creators involved gave the campaign something anti-smoking ads have rarely achieved: it looked and felt exactly like the content their audiences already trusted.

Source: https://www.goodgoodgood.co/articles/tiktok-challenge-quit-vaping

PrevPreviousScience Just Confirmed That Art Is Not A Luxury It Is A Health Necessity

Recent Articles

Happy News

TikTok Is Getting Gen Z To Quit Vaping

April 3, 2026

Social media influencer challenges have a complicated reputation, but a new one spreading across TikTok and Instagram is genuinely worth paying attention to. Throughout the past year, a wave of popular content creators with audiences numbering in the hundreds of millions began posting videos about quitting vaping, all in partnership

Read More
Happy News

Science Just Confirmed That Art Is Not A Luxury It Is A Health Necessity

April 3, 2026

At a dance class in Boulder, Colorado, most of the participants have Parkinson’s disease. Some stay seated throughout. Others follow along using only their upper body or their hands. Occasionally someone starts singing. The class is part of a growing movement that has now attracted the attention of researchers, hospitals

Read More
Happy News

Jaden Smith Runs A Vegan Food Truck Where Homeless People Eat For Free

April 3, 2026

For his 21st birthday, Jaden Smith did not throw a party. He launched a restaurant. The son of Will Smith had been thinking about food insecurity on Skid Row in Los Angeles, where tens of thousands of people live without reliable access to meals, and he decided that a birthday

Read More
« Previous Next »
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
Copyright © 2026 HappyNews.