Skip to content
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Menu
  • Happy Health
  • Happy Mindset
  • Animal Wonders
  • About Us
    • Team
  • Subscribe
Happy News

TikTok Is Getting Gen Z To Quit Vaping

Social media influencer challenges have a complicated reputation, but a new one spreading across TikTok and Instagram is genuinely worth paying attention to. Throughout the past year, a wave of popular content creators with audiences numbering in the hundreds of millions began posting videos about quitting vaping, all in partnership with Truth Initiative, the nation’s largest public health nonprofit focused on ending nicotine addiction. The campaign tapped into the same formats that Gen Z already watches and shares: Get Ready With Me routines, comedy sets, unboxing videos and daily check-ins. But instead of promoting a product, the creators were promoting a free evidence-based tool called the EX Program, which supports people through quitting nicotine with personalized text messaging. The data behind why this matters is significant: nearly 60 percent of young adults between 18 and 24 who vape say they want to quit, and 76 percent have already tried in the past year.

One creator’s video announcing she was done with vaping gathered more than 119 million views, a reach that no television public health campaign could have matched in the same window. Another turned her quitting journey into a full comedy set. One creator who had already been free from cigarettes and vapes for more than 500 days did daily check-ins and described the EX Program as something that genuinely helps people change their lives. The campaign represents a meaningful shift in how influencer culture can be used: the same mechanism that tobacco companies employed to hook a generation on vaping through social media, the peer-based spread of behavior and identity, is now being used to help that same generation put the devices down. The creators involved gave the campaign something anti-smoking ads have rarely achieved: it looked and felt exactly like the content their audiences already trusted.

Source: https://www.goodgoodgood.co/articles/tiktok-challenge-quit-vaping

PrevPreviousScience Just Confirmed That Art Is Not A Luxury It Is A Health Necessity

Recent Articles

Happy News

This Company Sold And Every Employee Got A Life-Changing Check

April 2, 2026

On a snowy afternoon in Calgary, around 600 workers at a company called CoolIT Systems gathered under a tent for what they were told would be an important meeting. What happened inside left several of them in tears. Investment firm KKR had purchased CoolIT less than three years earlier and

Read More
Happy News

A Pub Landlord Has Been Quietly Saving Lives Every Three Months For 25 Years

April 2, 2026

When Stephen Cotterill walked into a blood donation center on his 43rd birthday, he was not celebrating in any conventional way. He was there to give his 100th pint of blood. The pub landlord from Sutton-in-Craven in North Yorkshire reached the milestone having first signed up at age 18, when

Read More
Happy News

LA28 Olympic Tickets Go On Sale For Locals

April 2, 2026

April 2nd is the day that millions of sports fans across Southern California have been waiting for. LA28 Olympic tickets are officially on sale right now for the very first time, and this opening window is reserved exclusively for locals who pre-registered for the chance to buy. Fans with eligible

Read More
« Previous Next »
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
  • Privacy Notice
  • Accessibility Notice
  • Do Not Sell or Share My Personal Information
  • Unsubscribe
  • Terms and Conditions
  • Privacy Policy
Copyright © 2026 HappyNews.